Hot
Plain claims, plainly made.
Says what the company does in the first screen. No carousel, no counters ticking up, no testimonial slider. A clear hero, three claims and a way to get in touch.
Every pattern that exists to manufacture urgency was left out. There is no countdown, no scarcity banner and no modal that arrives thirty seconds after you do.
What is left is a hero that states the offer, three claims with evidence attached, and a contact route that appears in the same place on every page.
Our bounce rate dropped and I cannot pretend to know why.
— A marketing manager
Persuasion without the tricks.
No interruption patterns
No entry modal, no exit intent, no countdown. Nothing on the page tries to manufacture urgency.
Evidence beside claims
Each claim block carries a source and a date, so a figure can be checked rather than merely asserted.
One contact route
The same contact block in the same position on every template, instead of six competing calls to action.
Fast on a bad connection
Tested on a throttled three-G profile, where the hero still resolves before the second second.
The rest of a site that respects its visitors.
Marketing patterns that survive being read carefully, and none that depend on not being.
- Claim blocks with cited sources
- Consistent contact block placement
- No modal or overlay patterns
- Pricing table with plain totals
- FAQ with real anchor links
- Team page with pronunciation notes
- Plain-language summaries on every page
- Throttled-connection budget in the build
The details
- Version
- 3.3.0
- Released
- Apr 17, 2026
- Overlays
- None
- Hero budget
- Under 2s on 3G
- Claim blocks
- Source and date required
- Contact routes
- One, repeated
Recent releases
- 3.3.0Apr 2026 — Pricing table now shows totals rather than per-unit teasers
- 3.2.0Mar 2026 — Added pronunciation notes to team profiles
- 3.1.0Jan 2026 — Hero image budget cut by forty percent
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